It's one of those rare cases when everyone wins. Since working with SuperOffice, he has led the growth of the blog from 0 to 3 million visits per year. Many of the following ideas can function as a B2B email template for your content marketing initiatives. Email marketing is powerful because it builds long-term relationships. Hands down, email marketing is your most effective B2B marketing option. Email marketing plays an important role, but many businesses (including mine) failed in some important factors (like you mentioned). Months after you launch your B2B email campaign, you might notice that some subscribers are becoming inactive. However, every single business has one thing in common—they are all run by humans! In either case, there is hope. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. How to implement: You can take an existing case study and send an email to prospects with a link to the study, or you may have to ask your customers if they would like to be featured as a case study. Hopefully, these email marketing examples will inspire you to send better emails. I love the Unbounce, Buffer and Headspace examples. The reason why we do this is because according to research, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process (as shown in column one in the chart below). By sending an email immediately after the person has unsubscribed, you're informing them that their request to no longer receive emails has been confirmed (the emoji doesn't hurt either, as it's inline with their brand TOV). Oslo, Great Article! 1. There’s a big fun side to the holidays and we can see it in lots of things. 2. Remember to focus on the results part as this is where the real value lies! Use your B2B email campaign to make a date with your audience so they can catch your live stream. How to implement: Your company’s product will evolve, and each time you add a new feature of improve an existing feature, it could be the improvement that turns many prospects into a customer. 3 B2B Email Newsletter Examples. *Is there something here that's a little bit extra? When to send: Send this email to your customer database each time you launch a new product. As for the email itself, the focus is on getting people to participate, so make it clear what you want the reader to do. However, email is often the most surefire way to get your name or your company’s name in front of your B2B prospects; nearly half of all employees check their work email every few hours. Even though the channels have changed (unless, of course, you have hired street vendors lately…), newsworthy content about your company is still valuable content for your readers. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], Excellent piece! Driven by a passion for Customer Relationship Management (CRM), SuperOffice makes award winning CRM software for sales, marketing and customer service. Your task is to make sure you know who you’re talking to—and tailor your email content to suit. This email is a perfect example of how you help your users with your products. There’s just no substitute for the speed and precision that email brings. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. When to send: Each time a customer completes a specific number of monthly payments in a row. Here, we have curated a few examples of B2B email marketing, which will help you redefine your email marketing campaign. Thanks for the inspiration. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. Very inspiring! How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website. Below, Inside Design links to multiple relevant articles, so that their subscribers can select which content they are most interested in. Unlike SEOs constant changes, my music taste hasn't changed since 7th grade. Here your content helps to enhance their email marketing intelligence. Otherwise, you risk being fined by the GDPR. Using a no-reply email address screams to the recipient: “This email is coming from a robot.” If possible, send from a real person’s email. It looks authentic and feels genuine, which makes the reader feel valued. Curated email content. Announcement. Check out the example below: The Uberflip content marketing manager makes the recipient of the email feel credible – and at the same time, attracts material for exclusive content. What exactly does a good B2B marketing email look like? Hi Steven, When you sign up on their web form, Buffer's welcome email includes links to their support email address and a link to their Twitter profile. You could even use the event to invite your potential customers to join the conversation, just like Influence & Co did here: Could that be any more helpful?! In doing so, they were able to create new interest in their product offering. What now? In B2B marketing, white papers are longer pieces of content, often researched, that exhibit your expertise and insights. I read Your post and I've really loved it. If you’re attending conferences and business-to-business events, let your audience know about it! In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. Not bad for a single, click. Most B2B sales email templates ignore the impact of data. Subscriber engagement is unlikely to grow if you send the same type of emails over and over again. If you download a piece of content, or complete an action on a website, a thank you email is a great way to connect with your audience. Share it! Here’s an announcement email for Social Report’s new product, Smart Inbox. So naturally, you might be wondering about the types of B2B email templates that grow customers and best practices to … Regardless of the type of segment, the main thing is to ensure that the right message goes to the right person. Is the email effective? In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. 30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) Bonus Material: 10 Email Marketing Templates. Look for a confirmation email shortly to complete your subscription. First of all, don’t worry! We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste. When most people step into the office, something strange happens. When done right, it works by: Implying that the message will be low commitment and not excessively time-consuming An announcement email builds hype and gets your subscribers involved. Hi Steven, this is one of the most important posts for everyone who wants to know about email marketing and provides very important information. Showcasing product value for companies similar to your prospects is a great way to earn trust and turn them into customers. We’ve pulled together some examples, across different types of campaigns to give you some inspiration. This is an amazing blog post, Steven! Thanks for sharing these examples. In fact, the content of the email can be the same whether the user becomes a customer or not. What works well for Unbounce is the email is sent in plain text, rather than a HTML designed email template. They are too generic or they go all-in on personalization to the point where it gets really creepy real fast. The best thing you can do here is leave on a good note, so when they do request to cancel their account, make it easy as possible; don't make them jump through hoops. The email content, which is a copy of the article content that is published on his website, is a great way to update his email subscriber list of new content, without the subscriber having to visit Gerry’s website. Users can create quotes and send via email in one click”. Thanks for sharing! Identifies your audience - Who are you talking to? So if you have access to information or insights that your customers can’t get elsewhere, make the most of it! Below, the Charity Ball newsletter summarizes everything that happened with a 2-minute video and a link to a photo gallery of the event. It's not promotional in anyway, other than providing the reader with some thought-provoking content. Devan Ciccarelli. However, what Buffer does really well is follow up with the user and asks for a referral. Thanks for sharing! Don’t “batch” your welcome emails. The company: Medical device manufacturer. Below is an example of a B2B engagement email from Hubspot. Even with all of the new marketing technologies and tactics available to us, it’s still the simplest-email marketing, that remains most effective.I personally used a tool called AeroLeads for email-marketing and it really helped me a lot for my business growth. 16 of The Best B2B Email Marketing Examples 1. Then, instead of a CTA button, they start telling the story straight away, to get their readers hooked! Each time SuperOffice launches a new white paper or guide, we send an email to our subscriber list. B2B email example #3. How to implement: Setting up the survey is the difficult part. Here you have provided a great piece of knowledge. It shapes the bulk of your lead generation activity. This is broken down into a series of 4 different emails: Grammarly includes a ‘wrinkle in time’ badge, a clever way of noting the time that has passed. By offering valuable content, they help their B2B audience stay on … Most clients who buy an email are not aware of email strategies to send a successful email campaign. The second path is that the free trial user doesn’t become a customer, and therefore the communication comes to an end. The emails for the needs of a b2b sale are written and framed keeping several factors in the mind. Remember to use simple language so instead of including “Feature enhancement 4.2”, you explain how this change impacts the user, i.e. That’s why 3 in 4 companies think email provides excellent ROI.. Image source via Webaroo. It could be that they've moved on from where they were when they originally signed up or that the topics are no longer of interest. But, while you're busy developing new code, testing new features or rolling out Beta versions of a new product update, the majority of your customers will remain unaware. Keep it up! *Is there a piece of content in here that they want to see? 1. These examples are super relevant. Defines clear goals - What do you want your audience to do? Last Updated Jun 19, 2019. Great article! I learned a lot about email marketing and what to send to my subscribers! Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent .. After looking at all these unique B2C and B2B email marketing examples, you are ready to design your beautiful email campaigns. It immediately ) too busy at the email, make sure we address that in future blog.! `` what 's new '' email is one of the most in class ’ point where it really... Successful campaign of it this way: you automate your email subscribers a photo gallery of the B2B example. Lines and email content and add them to drive traffic to other sources of,... Sending out regular newsletter surveys researched, that exhibit your expertise and.! 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